How to Grow Your Brand with Rich Content


What is rich content, how it can grow your business, and why it matters as a creative?

How to build your brand doing what you love most. goldenlightstartup.com/blog

Photo by ConvertKit on Unsplash

 

Start a Youtube channel, start a podcast, and blogging is dead!

Have you hard, read, or listened to the most recent years when searching on how exactly to grow your business?

Most likely, right? Well, it’s for a good reason.

Having and implementing an effective and sustainable marketing strategy has always been necessary for any business, but with an oversaturated market it’s more important now than ever before.

The good news is, that it’s also easier than ever before thanks to the internet.

Now I know that everyone has Instagram or Twitter or both set up for their business, but creating and nurturing a rich media content platform will change the game for you and your business.

Why? The engagement and relationship that will be created with your audience will beat any algorithm out there.

If you’re wondering how to get started and how to go about choosing the best platform for you, keep reading.

But first, let’s start with the basics.

How to grow your brand by doing what you love. goldenlightstartup.com/blog

What is it?

First things first, what even is rich media, rich content, and how are they different?

Let's think of rich content as the overall umbrella that is made from text and photos.

Under this umbrella lies the rich media, which is the type to not only attract your attention rather fully engages with you through primarily video and audio.

This type of media is essential to implement in your strategy because it fosters connection through engagement between you and your audience (aka potential clients) and vice versa.

Rich media is the type of advertising media that has overcome the test of time. Think about it, late-night TV ad commercials, weekend sales promotions on your favorite radio station, both forms are tried and true. The major upgrade is that with the internet age, as the creator you can create unique forms of ads that feel authentic and true to you and your brand.

As a bonus, you're able to engage back almost instantly versus only knowing if your rich media was successful until there was a sale.

By including rich media in your content marketing strategy, you're able to interact directly with your audience, get to know their needs and how you can help from a first-hand perspective, and also make use of the data that comes with this type of content to see what's working and what needs to improve to make it possible for you to help with your products and/or services.

Which is just the tip of the iceberg as to why rich media content is so essential?

Which is best for me?

First, it's important to note that any rich media content platform is pretty much the internet home for your brand.

This is essentially where anyone could go to learn more about you and you're all about.

Although in most cases the first thing we think of our websites, with so much competition — it's not enough. Which is why it's essential to create a place that will essentially catalog your rich media content, and have it work for you.

See, each piece of rich media content has the same basic 3 elements that make it easier for your tribe to find and join you on your journey.

TOP 3 RICH MEDIA ELEMENTS ARE:
  1. SEO - keywords, back linking, etc. to help you stand out and help others find you.

  2. Traffic - to your website, social media, offers, and wherever you want to direct others to go.

  3. Conversion - when they like what they see and they join, follow, buy, etc.

With these elements in mind, it's time to choose the best platform for you!

LET'S START WITH A GOOD OLD PROS AND CONS LIST:

YOUTUBE:

  • PROS

    • There's already an audience to tap into.

    • You want to establish a personal brand

    • You love creating and editing video

    • Your audience would benefit from step-by-step visual tutorials (i.e. cooking, drawing, etc.)

    • Additional revenue stream with time.

  • CONS

    • Youtube saturation and algorithm.

    • Hih time commitment to producing 1-2 weekly videos.

    • You're starting one because you feel like you have to not because you would have fun doing it.

PODCAST:

  • PROS

    • Thanks to its rapid growth in the last few years, there's an audience to tap into.

    • There's the ability to go in-depth into any subject while having your audience remain engaged.

    • It's easy for your audience to always have access and listen in while doing other tasks.

    • It fosters a close relationship with your audience due to the format.

    • Production is minimal and quick to get started.

    • It can become an additional revenue stream in due time.

  • CONS

    • Not ideal if your business would benefit more from visual tutorials

    • Time commitment to produce and edit

    • If you're doing an interview-style show, also an additional time commitment

    • Interacting with your audience isn't as accessible due to no comment section

    • Potential additional costs with choosing a hosting platform

BLOGGING:

  • PROS

    • Low startup costs (since you will host on your existing website)

    • Drives traffic to your website with the help of Google

    • Helps you establish expertise within your industry

    • It can become an additional revenue stream of income

  • CONS

    • It can be found through an additional search engine (Pinterest!)

    • Saturated market - everyone has a blog

    • Time-consuming to ensure you're blog is SEO optimized and recognized by Google

    • Traffic and page views require time, research, and patience (refer to first bullet point)

If this all sounds good to you, but you're into significant and impressive stats to prove how essential creating one of these platforms truly is, then here you go:

STANDOUT STATS FOR RICH MEDIA CONTENT:
  • Youtube

  • Podcasting

    • NPR notes that 75% of its podcast listeners will respond or take action after hearing sponsored content. (Hubspot, 2020)

  • Blogging

    • 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)

       

FINAL POINTERS FOR CHOOSING THE BEST PLATFORM FOR YOU AND YOUR BUSINESS:

  1. Which do you gravitate towards the most? Listen to your gut, you can always expand.

  2. Which are you most excited to learn about? You will have to learn the in and outs, so it should be worth it, right?

  3. What makes the most sense for your business and your audience?

     

The same goes for your social media platform. Where are you most likely to find your ideal audience spending their downtime?

Remember, that what you choose to start with has to make sense for both your audience and for you. If it's not seeming natural and authentic rather, forced, and like you hate your life having to produce it — it'll show.

Most importantly, there will be no spark between you and others that come across it so then, what's the point?

Like anything we do in life, we should do this with intention also. It should be fun and exciting not like a chore.

I promise it's when you'll see the best results too.

 

In a nutshell:

  • Selling on your website and social media isn't enough, a rich content platform is essential.

  • Rich media vs. rich content? It's the engagement fact that makes the difference.

  • Why is having such a platform important? Think additional traffic and showcasing as your knowledge.

  • How do I choose the best one for me? Pros and cons, and questions to help you make your decision.

  • Bonus, we talk Disney sweaters and stale cupcakes. Yes, they connect to your marketing strategy!

 

Do you have a current rich media content platform or are looking to create one? Drop it in the comments!

 

You've got this.

 

Golden Light Startup Blog by Yasmin Vasquez

  

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"All our dreams can come true, if we have the courage to pursue them."

-Walt Disney

 

  

 

Golden Light Startup by Yasmin Vasquez

Yasmin Vasquez is the founder and creative director of Golden Light Startup. Her mission is to empower others to always seek their passions live with purpose.


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